Active 2023

Spring activewear campaign for Joe Fresh featuring Canadian para athlete, Allison E. Lang. Assets leveraged across print, in-store, paid and organic media and in email and web banners. This campaign was featured in a CBC news article as well.

Art director: @tlle__tn
Jr. Art director: @egg_bae
Copywriter: @shadi.bozorg
Title design: @aeromanova @designbykatya
Photographer: @norman__wong @kzmagency
DOP: @jacksonparrell
Digital tech: @mikaelcosmo
Digital tech assistant: @marcsantosphoto @jeffjamieson
Sr. producer: @drewgrath @zinc_production
Production assistant: @sj.snaps
Stylist: @jackie__mckeown
Makeup: @graceleebeauty
Hair: @hairbykristjan
Models: @allisonelang @celine_denefleh @chantalstaffabb @septumpapi
Studio: @neighbourhoodstudios
Video editor: @hufftun
Retouching: @feathercreative