Off-Figure

Since 2019 I have art directed
all off-figure content utilized across
all channels for both still + video.

SHOT 03 GIFT GUIDE FOR HER_MAIN_1x1.jpg
JF+Summer+Off-Fig_Shot+02+PCO_Monochrome_Accessories_2.jpeg
JF Active 2021_Shot2_Athleisure Sweatsuit_main.jpg
JF Active 2021_Shot5_Bags_Vertical ALT_main_R2.jpg
JF Active 2021_Shot6_Wow sweater_main_UNCROPPED.jpg
JF_OFFFIGBTS_Shot01_Girls Shoe_vertical.jpg
JF_OFFFIGBTS_Shot06_Girls Popovers.jpg
JF_Social_OFFFIG_Shot2_Kids Shoes_Boy.jpg
Shot 01 Gift Guide Family_MAIN_1x1.jpg
Shot 02 Gift Guide for Girl_MAIN_1x1.jpg
SHOT 2A WOMENS WOOL COAT_MAIN.jpg
SHOT 3 WK26 Summer 2 PCX_MAIN.jpg
SHOT 4 WK26 Summer 2 PCX_MAIN.jpg
SHOT 5 GWP BACKPACKS WK34_VERT.jpg
SHOT 5A SNEAKER WK33_MAIN (1).jpg
SHOT 11 WOMEN’S SHOES WK31_MAIN.jpg
SHOT 12 WOMENS BAGS WK34_MAIN.jpg
SHOT 15 COTTON CASHMERE COLOUR ROLL WOMENS WK40_MAIN1.jpg
SHOT 15 FAMILY VALUE_MAIN2.jpg
SHOT 16 CASHMERE COLOUR ROLL WOMENS WK40_MAIN.jpg
SHOT 18 CANADA DAY_MAIN.jpg
SHOT 22 PART2 WOMENS BAGS JILLIAN FALL2 WK39_MAIN.jpg
SHOT 22 WOMENS SHOES JILLIANFALL2 WK39_MAIN.jpg
Shot+06+Womens+Footwear_MAIN_VERT.jpeg
Shot06_WK43_GWP_main.jpg
JF Summer Off-Fig_Shot 01 PCO_Monochrome_Accessories_1.jpg

Directed off-figure photography that was featured for in-store signage, eCommerce banners, emails + on social media feed.

Worked closely with social media team to art direct more engaging content to drive engagement.

 

Video

Created series of video shorts to help support larger Back to School campaign for Q3 in 2021 at Joe Fresh.