PROJECT SELF

Activewear Campaign for Joe Fresh centered around self-love and a more relaxed approach to fitness/wellness borne out of the cultural shift of mental health and work/life balance during the pandemic.

LAUNCH

Spring 2022 15s spot for main activewear campaign for Joe Fresh.

Role: Creative Director
Video Director: Zach Hertzman
Copy: Kelsea Schnitzler
Titles: Katya Romanova

 

JF FORWARD

15s spot of PROJECT SELF campaign featuring a call out to the sustainability initiative JF FORWARD.

Role: Creative Director
Video Director: Zach Hertzman
Copy: Kelsea Schnitzler
Titles: Katya Romanova

 
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