Joe Fresh x Sasha Exeter 2023 Collaboration

Spring 2023 capsule collection campaign co-designed by Sasha Exeter, fitness and lifestyle content creator. Campaign assets leveraged across in-store, paid and organic media and eComm and email assets.

Starring: @sashaexeter @theaugustdiaries @brittneecblair @donna_ramsbottom_647
Art Director: @tlle__tn
Jr. Art Director: @egg_bae
Photographer: @davidapike
Director: @oshanehoward
DOP: @lesmillado
Copywriter: @shadi.bozorg
Title/graphic designer: @designbykatya
Sr. Producer: @drewgrath
Production Assistant: @sj.snaps
Digital Tech: @jeffjamieson
Photo Assistants: @mikaelcosmo @marcsantosphotos
Retouching: @elijahyutuc
Styling: @santanaeluzige
Makeup: @francelinegraham
Hair: @janetjacksonhairstylist
Nails: @leeannecolley